SEO news & tips
Guides, news and best practices for netlinking and organic search.
10 SEO tools to compare in 2026 in France
SEO tools play a central role in analyzing, optimizing and monitoring a website. In 2026, the offering is broad and needs vary depending on skill level, budget and goals.
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AI Overview, definition and impact on SEO
The AI Overview is one of the most significant developments in Google search. This block, placed at the top of the results, generates a synthesised answer from several sources to help the user.
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Core Web Vitals: CLS indicator - causes and optimisation methods
The Core Web Vitals CLS indicator has become a benchmark for assessing the visual stability of an interface. It measures the unexpected shifts that disrupt reading and use of content during loading or navigation.
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Core Web Vitals: the LCP metric - SEO impact and best practices
Core Web Vitals have become a central benchmark for assessing the quality of a site in Google's eyes. They are not limited to a technical reading: they express the way a page behaves for the user.
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Core Web Vitals: INP indicator - definition and key thresholds
The Core Web Vitals INP indicator has become a central benchmark for assessing how responsive a website is. Google has developed its criteria in order to better reflect the quality perceived by the user, beyond a simp
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PBN network in SEO, definition and how it works
A PBN network is a netlinking method that relies on sites controlled by the same person or team in order to pass popularity to a main site. This approach still draws attention in SEO, e
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Why GEO is becoming essential for your visibility
GEO is emerging as a major evolution of search, because search habits are changing fast. Users no longer just consult a list of links: they expect a clear, direct
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Rich snippets and structured data: the complete SEO guide
Rich snippets turn a standard search result into a display that is more visible, clearer and often more engaging. Thanks to these extra elements, a user understands more quickly what they will find on a site.
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Understanding Citation Flow, Trust Flow and Topical Trust Flow
The Citation Flow, Trust Flow and Topical Trust Flow metrics are used to assess the popularity, trust and relevance of a website. They are widely used in SEO to analyse the strength of a backlink profile
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SEO link anchor - definition, role and best practices
The SEO link anchor is an essential marker for understanding how a site passes on value, guides the visitor and helps Google interpret a page. Well chosen, it clarifies the targeted topic, improves navigation and reinforces content coherence.
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SEO traffic drop: why, and what solutions?
An SEO traffic drop can be one of the most stressful moments for a site owner or an SEO consultant. Watching your organic traffic decline overnight can feel as though all the work
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SEO vocabulary: the complete guide to organic search
Organic search rests on many technical, semantic and strategic concepts. For beginners, SEO can quickly seem complex. For professionals, a poor understanding of a term
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Semantic Cocoon & Netlinking: the ultimate combo to boost your SEO
SEO has changed dramatically in recent years. Google no longer simply analyses keywords or indexes pages mechanically. The search engine now tries to understand a topic as a whole, to gauge how relevant a piece of content
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How to convince your managers to invest in netlinking
In an increasingly competitive digital world, appearing among the top Google results has become a strategic priority for every business. If content and technical optimisation are two pillars of organic
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Google, how to appear in the top results?
The importance of being visible on Google. A strategic challenge for businesses and content creators, an approach built on a considered strategy: ensuring indexing and the technical health of the site.
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Everything you need to know about hosting your website
When it comes to building a website, we often think of design, content or organic search. Yet one essential element is sometimes overlooked: web hosting. As the true technical foundation,
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Everything about the SEO consultant job
In a world where online competition is increasingly fierce, being visible on Google is no longer a luxury but a necessity. Users rarely go beyond the first page of results, and that is why businesses seek to optimise their presence through organic search.
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Hn heading tags: how to structure them properly?
On the web, first impressions are decisive. Well-structured content quickly captures the reader's attention and makes information easier to understand. But beyond the visual aspect, the way a page
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How to get backlinks and manage your budget
In organic search, backlinks, those external links pointing to your site, play a decisive role in your Google rankings. As genuine signals of trust sent by other sites, they help
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On-Site SEO and Off-Site SEO: what are the differences?
Organic search (SEO) is now an essential lever for any business looking to improve its online visibility and attract qualified traffic from search engines. Yet behind this term lie several dimensions.
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Discovering PageRank
PageRank is one of Google's founding concepts, behind its meteoric success in the 2000s. Designed as a ranking algorithm based on the popularity of web pages, it allowed Google to stand out by delivering more relevant results
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Everything you need to know about link profile audits
In organic search, inbound links play a central role in a site's positioning on Google. They are seen as votes of confidence: the more your site is cited by other relevant, quality sites, the more authority it gains
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Having a blog on your site: why it matters for SEO
A blog is a powerful tool for generating regular, relevant content. Content plays a key role in SEO: it is a medium for enriching the site with high-value content and targeting a wide range of keywords.
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What is pogo-sticking in SEO?
In organic search, satisfying the user's search intent has become a central criterion if you hope to rank well on Google. If your page attracts traffic, but users leave it
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Create a great product page for maximum conversions
On an e-commerce site, the product page is far more than a simple descriptive page: it is a decisive point of contact between the visitor and the act of buying. This is often where everything is decided, either the customer
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The art of writing an SEO-optimised article
In an ultra-competitive digital environment, optimised SEO writing has become an essential skill for ensuring lasting visibility on search engines. A well-structured SEO article does not
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Understanding the rel=noopener and rel=noreferrer attributes: security and SEO impact
When you insert a link on a website with the target=_blank attribute, WordPress automatically adds the rel=noopener and rel=noreferrer attributes. But what do these attributes really mean and why have they become a standard in web development?
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How often should you publish on a blog?
Publishing frequency plays a key role in a blog's visibility, its organic search (SEO) performance and its engagement with readers. Yet there is no single, ideal universal rhythm. Every blogger or
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What is SEO page cannibalisation and how to avoid it?
SEO cannibalisation is a common problem that can harm a site's visibility in the search engines. It happens when several pages on the same site target similar keywords, creating internal competition that disrupts
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Semantic optimisation in SEO: how to structure and enrich your content?
Semantic optimisation has become an essential lever for improving a website's organic search performance. With the evolution of Google's algorithms, search engines no longer simply analyse the presence of keywords.
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How to create evergreen content and boost your SEO long-term
To secure a lasting presence on the web and generate steady traffic, it is not enough to publish content regularly: above all, you need to invest in articles that stay relevant over time. This is
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Limit generative AI access to your website with the LLMs.txt file
With the meteoric rise of generative AI tools like ChatGPT, Gemini or Claude, a new question is stirring up the web: who controls access to the content used to train these AIs? Every day, millions of p
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SEO deindexing: when and how to remove a page from Google's results?
When we talk about organic search (SEO), the indexing of pages by Google is often seen as an absolute must for gaining visibility. Yet not every page on a website necessarily deserves to be indexed, and some can even
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Google March 2025 Core Update: everything you need to know
The Google March 2025 Core Update was officially announced on 13 March 2025, marking one of the search engine's major algorithm updates for this year. As with every core update, this
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Google cracks down on scraping: what are the consequences for SEO?
Over the past few days, many SEO professionals have noticed major disruptions in the use of their analysis tools. The cause? Google has strengthened its protection mechanisms against scraping, a
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Fix indexing issues with Google Search Console
Having a well-designed site and quality content is not enough to be visible on Google: your pages still need to be correctly indexed. Indexing is the process by which Google records and ranks your pages.
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How to use an FAQ to capture qualified traffic on Google?
When it comes to optimising a site for organic search, people often think of product pages, blog articles or backlinks. Yet one element is frequently underestimated even though it can be
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Influential media and netlinking: how to boost your SEO?
In an increasingly competitive digital environment, netlinking remains one of the pillars of organic search. Earning quality backlinks is essential to improve a site's rankings on search engines.
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Complete SEO guide for WordPress and WooCommerce
Organic search (SEO) is an essential lever for increasing a website's visibility in search engines. It not only helps improve rankings on Google, but also attracts qualified traffic likely to convert into loyal customers.
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Optimise the SEO of your Odoo site - The Complete Guide
A complete guide bringing together the best practices and tips to improve the SEO of your Odoo site: understanding organic search, technical optimisation, choosing an SEO-friendly theme and improving loading speed.
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Optimise the SEO of your Magento store
Magento is one of the most popular e-commerce platforms in the world, renowned for its flexibility and rich feature set. Used by many businesses, it lets you build high-performing, scalable online stores.
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How to optimise the SEO of your Wix site?
Wix is a website-building platform that is very popular for its ease of use and its intuitive approach. However, it has long been criticised for its limitations when it comes to organic search.
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How to optimise the SEO of your Shopify store?
Shopify is one of the most popular e-commerce platforms, offering an all-in-one solution to create and manage an online store. However, without effective SEO optimisation, your site risks staying invisible.
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Improve the SEO of your PrestaShop store
PrestaShop is an e-commerce solution widely adopted by online retailers thanks to its flexibility and its many features. However, having an online store is not enough to attract traffic and generate sales, so you need
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How to create and optimise a sitemap for effective SEO?
A sitemap file is an essential element for organic search (SEO). It helps search engines crawl and index the pages of your site more effectively. When properly configured, it can improve the visibility of your content.
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The best tools to optimise your netlinking
Netlinking is an essential component of SEO, helping to improve a site's reputation and rankings on search engines. It relies on acquiring quality inbound links (backlinks).
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Google removes the cache link from SERPs: what consequences for SEO?
Google keeps evolving and adapting its features to new ways of using the web. Recently, the search engine announced the removal of the cache link from the search results, a decision that marks
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The importance of a good netlinking campaign
Netlinking, also known as link building, plays a crucial role in the world of organic search (SEO). It is the art and science of earning quality inbound links to a website from other sites.
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Build and grow your backlink network
Growing your backlinks is one of the cornerstones of SEO. Without an effective strategy to acquire and maintain your inbound links, it is difficult to outrank your competitors and gain optimal visibility.
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Netlinking: why you should prioritise quality
Inbound links are essential to any SEO strategy. Search engines, Google first and foremost, take this criterion into account when ranking sites. It is one of their main ranking factors, so it is obvious that
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How to build a netlinking strategy in 5 steps?
Before starting anything on the netlinking side, there is a hugely important prerequisite to respect: on your website, every page must be well optimised for a specific keyword. That way you don't have
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Netlinking Glossary
When you are starting out in web-related professions, some terms can seem obscure. Many of the words used are anglicisms that describe sometimes complex practices. It can be hard to
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What is netlinking?
Netlinking, also known as link building, is a strategy used as part of SEO (Search Engine Optimization). It consists of improving a website's organic search performance by increasing the number and quality of links pointing to it.
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